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Broadbeach Alliance - Who are we?

Broadbeach Alliance (BAL) is a council body that promotes and manages the precinct of Broadbeach while working closely with local traders with the aim of providing economic benefit to the precinct. Broadbeach Alliance offers a range of marketing opportunities to all businesses within Broadbeach.

BAL is a small team of seven who, with the assistance of their board and the City of Gold Coast, communicate with all of the businesses, accommodation houses and residents of Broadbeach to ensure positive results for the area.

One of the responsibilities of BAL is to create and manage a calendar of free world class events for Broadbeach including but not limited to QPOW on Broadbeach Blues on Broadbeach Music FestivalBroadbeach Country Music FestivalBroadbeach Jazz, Opera in the Park and the Broadbeach Christmas Carols

BAL also serves as representative for local traders to external bodies such as the City of Gold Coast.

Broadbeach Alliance is committed to hosting environmentally responsible events, as such we work very closely with event partners to plan and implement festivals which reflect green event best practices. 


Delivering a world class experience in a world class destination.


We will deliver to our stakeholders and the industry by promoting and shaping Brodbeach as not just a destination but also an experience - promoting sustainable economic growth throughout the precinct.

Contact Broadbeach Alliance for more information.



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